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Entertainment in 2016

2016 Entertainment & Media Industry Trends To survive the rapid transition to a direct-to- consumer future, companies across the E&M sector need an effective fan-centric strategy or risk decline and irrelevance.
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social media and the Players

A few recent, seemingly disparate, events illuminate the seismic shifts occurring in entertainment and media (E&M). When basketball superstar Kobe Bryant announced his retirement from the NBA on November 29, 2015, it occurred not on a major sports network but via social media and the Players’ Tribune, an athlete-centric digital publisher. That same month, CBS…
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Surviving the “videoquake”

As media evolves to a direct-to-consumer world, nowhere is the competition fiercer than in television. Video commands the most revenue of any E&M sector: about US$420 billion globally in subscriptions and advertising in 2015, according to PwC. Around the world, more people are choosing to stream video through over-the-top (OTT) services, that is, services that…
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One of their many Scenes

Make sure that everyone can hear you. If your auditions are in an actual theater, great! But since they are usually not, make sure you talk as loud as if you were in a theater and the directors were in the back row. Don't push it though. Make sure it still sounds very natural, and…
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Prepareing for the next role

Have fun with it! What you may think is out of the ordinary for you, is really more interesting to watch. But at the same time, you can also bring so much "realness" to the character when you are still being your self. How would you react in that situation in real life? If the…
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