Of course, an advertiser will run commercials more than once, so viewers may be able to see your spot several times. However, the number of times it runs is out of your control. So you shouldn’t rely on repetition to get your message across. It should be clear and complete even if seen just once.
Every copywriter longs for the opportunity to write a TV commercial. But the type of commercial you’ll end up writing isn’t what you think it will be
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